The AEG Takeover Animated Facebook Ad was created for AEG Powertools (TTI New Zealand)
The advertisement aimed to bring attention to AEGs one day only event at several New Zealand Bunnings stores.
This Takeover Animated Facebook Ad marketing campaign was distributed via Facebook. The target of this animation was subscribers to the AEG brand. I used supplied imagery to create impact even on a small screen, inline with AEGs bold and dark brand.
Firstly, the ad needed to be in line with the other campaign materials that were going to be used. In collaboration with the client, a design was created and approved for use. Secondly, keyframes of the animation were supplied for approval. Supplying keyframes and static designs allow me to increase efficiency and reduce the clients overhead. Once this was done, the full animation was created. In addition to being a Facebook Ad, we were able to use the animation to introduce the promotion at several Bunnings stores.
As Social Media is used predominantly on mobile screens, the text is large and to the point. The animation is short and impactful to capture the attention. It is enough to entertain and still supply required information for the viewer.
Behind the Animated Facebook Ad
In recent times, marketing is done in a more direct approach. Although certain marketing material are still available, the bulk of advertising is now done online. For example, where we find newspaper ads in the past have now been replaced by ad boxes on websites. Facebook ad campaigns allow you to reach out to your target market via their social media. Grab their attention at any time.
With Facebook ads, the seller faces some limitations to file size and animation duration. As a result, short and sweet animations is best. Some movement for excitement but not too much as to confuse.
Project completed under The Wizarts.
